How To Sell To A Skeptical Society
By Ted Garrison, Garrison Associates
Audio Interview with Russell White
Russell White, President of Pinnacle Solutions, is one of America’s leading business growth strategists. Over the past 20 years, he has helped hundreds of client organizations improve their processes and reach unprecedented goals. White is the authority on business in the new economy because he fully understands these are transformational times and transformations are not quiet or gradual. They take new rules of engagement and he understands the new rules of engagement. White asks, “If all a customer wants is lower prices, why do you want to get into that type of relationship?” Listen to him explain how to take your business from the last person someone wants to see to the first person they want to call. Click here for the audio interview.
Ted Garrison is the host of the Internet radio program, New Construction Strategies. He can be reached at Growing@TedGarrison.com or for more information visit www.ncs30.com.
Click here to see a list of Ted's other columns, along with columns from other writers.